Brand quality and delivery has a huge impact on sales. I pay attention to all the little details when I go into any business. Especially a restaurant. It is a huge pet peeve of mine to go to a really good restaurant and get take-out and the restaurant does not pay attention to the small details like take-out containers. It may seem trivial but when a restaurant has a high quality product and then use cheap containers, by the time I get home the food does not taste as good as if I had eaten at the restaurant. When a restaurant does pay attention to those details I  get home with great tasting food with containers that are sturdy and branded. It makes me feel good about other aspects of the business that I can't see when I see that they are paying attention to the small details. I am more likely to go back and more likely to recommend the place to friends.