Jake Taylor is the CEO of Farnam Street Investments and author of the book ‘The Rebel Allocator’, a book that help readers make better investment and business decisions. You can find Jake on Twitter at https://twitter.com/farnamjake1 and get his book from https://www.amazon.com/Rebel-Allocator-Jacob-Taylor/dp/173268832X Show Notes: Iron Law of Economic Survival Trade-offs between profit and brand Capturing intangible value Products as signalling devices Journalytic — Getting better at decision making Reducing the friction around journalling Joseph Campbell's Hero's Journey Shortening the brain’s feedback loop The Great Reshuffle The Thinker and The Prover Cheng versus Ch'i Plato’s cave analogy for business decision making What makes a good decision maker? Books Mentioned: The Rebel Allocator; by Jake Taylor The Wealthy Barber; by Dave Chilton The Nature of Value; by Nick Gogerty The Genius of the Beast; by Howard Bloom Happy; by Derren Brown