Founded in 2011, SquareFoot is a new kind of commercial real estate company that helps companies win at finding their next (and next) office, providing transparent access to inventory, brokerage services, and a flexible space offering. But it also brings together technological innovation and human expertise to solve clients’ needs. SquareFoot raised $16 million in 2019 in a Series B financing round led by DRW VC, with Triangle Peak Partners, RRE, Rosecliff, and senior real estate executives. But they have raised $29 million in total since its founding. I invited SquareFoot Founder/CEO Jonathan Wasserstrum onto the podcast to share his tech startup journey. Jonathan founded SquareFoot in 2011 as a new kind of commercial real estate company that helps companies win at finding their next (and next) office. Based in New York City, SquareFoot provides transparent access to inventory, brokerage services, and a flexible space offering. The company has executed over 1,200 leases to date. Wasserstrum began his career in commercial real estate as part of the International Capital Group at industry leader Jones Lang LaSalle (JLL), where he advised foreign and domestic clients on more than $3 billion worth of transactions globally. He attended Columbia Business School, where he earned his degree in May 2012. He also has a BA in Economics from Emory University. Outside of work, Jonathan is interested in the three B’s -- bourbon, buffalo wings, and brass bands.