Kula Partners is an agency that helps B2B manufacturers digitally engage buyers, serve customers, and outsource their competition online and Synchrostack enables organizations using WooCommerce to integrate their online store to any other system in their business. I wanted to learn more about how Kula Partners is committed to helping B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. So I invited them onto the show and they happily obliged. Jeff White, the co-founder of Kula Partners and developer of Synchrostack and he joins me on the show today. Jeff is a cool Canadian who provides real-world examples of how technology is transforming businesses and reshaping industries, especially in the international manufacturing sector. A User Experience (UX) and usability expert, Jeff began building sites for the web over 25 years ago. He leads the design and development practice at Kula Partners, Canada’s first Platinum HubSpot Partner agency. A number of years ago, Jeff returned to NSCAD University as a sessional professor, bringing his understanding of web standards to a new generation of design students. Jeff is also a passionate advocate for usability and an open web that is accessible to everyone, Jeff frequently speaks on web design, usability, accessibility, marketing and sales at events such as HubSpot’s Inbound conference. He is also the co-host of The Kula Ring, a weekly podcast that focuses on talking technology, marketing and sales with some of the most interesting minds in manufacturing marketing. However, in today's episode of the Tech Talks Daily podcast, Jeff shares how he leverages technology with his manufacturing clients and how he helps them overcome challenges with emerging technology.