Samantha Riley dives into how she started her business on a shoestring. She also talks about her values and how important it is to have that "voice" in her business.Liberty or Lose is a designer and direct to consumer retail apparel and accessory company focused on messages that resonate with the female conservative audience.Samantha Riley is a power woman with a voice. She founded Liberty or Lose to empower women just like her to speak up, be heard, and protect their freedoms. Inspired by Ronald Reagan and others, where we define freedom as something to protect because "freedom is never more than a generation away from extinction."Her messages can be to the point or a conversation starter to open the door amongst like-minded people.www.libertyorlose.comwww.livelifedriven.com