The Chocolate Factory record provided ample opportunity for whimsical promotion, and Primus took the hint. We discuss the various physical media releases and the associated collectibles and prizes, as well as some of the more notable show posters from the tour. Lastly, we examine the album through the macro lens of the Primus discography. Note: Due to scheduling conflicts, we couldn't record with Soya this week, but he'll be back for Part 3, which is all about the extensive Wonka tours.