Nonprofit Fundraising in our COVID-19 World with Martin Leifeld
Martin Leifeld, author, coach, consultant, and public speaker directed the raising of over $500 million dollars during his 24 years of fundraising leadership in the St. Louis region. Martin authored the book, FIVE MINUTES FOR FUNDRAISING - A Collection of Expert Advice from Gifted Fundraisers. MartinLeifeld.com provides nearly 125 video presentations about leadership and fundraising matters.
Martin served as vice chancellor for university advancement at UMSL for 10 years. He led a dramatic increase in fundraising, averaging $26.4 million per year. University Advancement had 140 employees and a $16 million budget focusing upon alumni engagement, community relations, fundraising, marketing and communication, university events, and St. Louis Public Radio.
Previously, Martin was associate vice president for university development at Saint Louis University and director of development for the Diocese of Belleville, Ill.
Martin was named the 2018 Outstanding Fundraising Executive by the AFP St. Louis Regional Chapter. Martin was selected as the 2020 Millard S. Cohen Lifetime Achievement Award from St. Louis Public Radio (KWMU).
 
Read the Interview Hugh Ballou: Greetings. This is Hugh Ballou. Welcome to The Nonprofit Exchange. Every week, we have a guest who has knowledge and wisdom, and experience in a topic. They have been there and done it, and they have some things to share with you. You’re sitting in the seat as clergy, nonprofit leader, or board chair. Maybe you’re a business person thinking about launching a nonprofit. This series is here to help you think out of the box, think of some new paradigms, and learn from some people who are experienced.
Today, my guest is from St. Louis, Missouri. He is the author of this book, Five Minutes for Fundraising: A Collection of Expert Advice from Gifted Fundraisers. Martin Leifeld, welcome. Would you tell people a little bit about yourself, and why is it that you do what you do?
Martin Leifeld: First of all, it’s an honor to be on your program today, and I appreciate your audience. I hope I can be helpful.
I’ve been in various leadership roles for around 45 years. 25 years of those were in small and larger universities. 25 years, although they didn’t overlap exactly with the universities, I have been involved in fundraising. About two years ago, I retired after 10 years as vice chancellor for advancement at the University of Missouri, St. Louis, which is our local urban land grant university here in St. Louis. I had a wonderful run there.
Long story short, here in the St. Louis region, which is where I spent my 25 years of fundraising, over $500 million raised, that’s a lot of money for St. Louis. It’s not about the dollars raised; it’s about the involvement, the lives changed, and the impact because of the dollars raised. Two years ago, I retired. It wasn’t my timing, to be honest with you. I had health issues. My handle in the last couple of years has been author, coach, consultant, and speaker. A little bit of everything. I think you know what I mean. I have a website, MartinLeifeld.com. There are over 120 videos there on fundraising and leadership. You were kind enough to point out the book. I have been doing podcasts, a couple dozen of them, and regular postings, particularly on LinkedIn.
I am trying to give back. This is all about trying to give back to a profession that has been such a blessing for me, so good for me in so many respects. Certainly developed professional skills. I have grown as a person by doing this extraordinary work of fundraising.
Hugh: We have in the audience two fundraisers who are CFRE. They’re here because they heard about you. We’ll let them ask questions later.
Martin: I’m beginning to sweat, Hugh.
Hugh: They’re very nice people.
Martin: I hope so.
Hugh: I had a funding professional last month. He said he reads a fundraising book a week. My area is transformational leadership and the conducto