Developing Relationships For Winning Partnerships with Barbara Jaynes
Barbara Jaynesis the founder of Positively-Funded. A Business Development firm focused on making nonprofits THRIVE. Barbara came to the nonprofit sector after having spent over fifteen years in large scale commercial real estate development. Bringing with her savvy negotiation skills and durable relationship development between the private and public sectors. Positively-Funded assists nonprofits with creating authentic community allies. Engaging for profit partners in nonprofit missions to increase their revenue, decrease employee turnover and create sustainable resilient communities. Barbara focuses on winning relationships for the long-term.
More about Jayne http://www.positively-funded.com 
The Interview Transcript
Hugh Ballou: Greetings, folks. It’s Hugh Ballou in central western Virginia, where today the flowers are coming out, the sun is shining, it’s absolutely a gorgeous day. These are the old mountains in the Appalachians. You got all the young, pointy mountains out there in Denver, Russell.
Russell Dennis: We haven’t filed them down yet. We have a lot of them, too.
Hugh: You have a lot of them. We have a good guest that you actually talked to and got her on board today. It’s an important topic people don’t talk about globally, or even around the corner in their own communities. There is a lot more we can do. Barbara Jaynes, welcome to The Nonprofit Exchange.
Barbara Jaynes: Hello, Hugh. Hello, Russ. Thank you for having me. I’m excited to be here.
Hugh: Tell our listeners a little bit about Barbara, your history, and why you’re doing what you’re doing now.
Barbara: I’d love to, Hugh. Thank you. In 2006, my family and I moved to Superior, Colorado right outside Boulder. Before that, I lived in Cleveland and did inner city redevelopment. I worked in some of the toughest neighborhoods in the country and did urban renewal. I did some hospitals, large scale, ground up shopping centers and grocery stores. I loved what I did. It was my vocation. When I came to Denver, it wasn’t as old, and people weren’t as interested in my vocation and developing strong communities.  So I decided to go to the nonprofit sector and take my vocation and business skills there.
I went to one of the most well-known nonprofits in Denver. I would bring them these incredible partners. They didn’t know how to develop the relationships. They just wanted the check. You can’t do that. Target doesn’t want you to burn through a gallon of milk one time; they want you to do it 1,000 times. Nonprofits need to start thinking like businesses. I realized that. They needed to learn how to develop these relationships and know they are a value add. That’s how Positively Funded was founded.
Hugh: Positively Funded. That’s your business and website?
Barbara: It is. Positively-Funded.com.
Hugh: What’s that about?
Barbara: I wanted nonprofits to think of a positive way to fund themselves. What I do is beneficial to both parties. It’s not about give me, give me, give me. It’s about going out and developing relationships that work. In the business sector you find your community allies and ask, “What is it that you need? Are you having a hard time engaging millennials? Are you having a hard time keeping employees? Do you need a better market profile? Do you need sales increased?” You work with the nonprofit to benefit yourself to help your business grow and benefit the nonprofit at the same time.
Hugh: Russell, did you hear that? There is a synergy between for-profit and for-purpose businesses. What did you hear in that, Russ?
Russell: It’s all about collaboration. We had a great discussion on that. I have been wanting to get Barbara on the show for a while. We just started having discussions. There are people I am meeting all over the place right here in town that Barbara and I will be talking with soon. It never ceases to amaze me how when you are vibrating at a certain frequency, people start to tu