Dreams, Teams, and Funding Themes
Danna Olivo Shares Her Secrets of Success Danna Olivo is a Business Growth Sequencing Strategist and CEO of MarketAtomy, LLC. Her passion is working with small first stage entrepreneurs to ensure that they start out on the right foot and stay on the path to financial freedom. Known as the Business Birthing Specialist, Danna understands the intricacies involved in starting and running a successful business. Her efforts extend beyond the initial strategic planning process on into the implementation and monitoring phase. As an intricate component ingrained into her client’s business structure, she works diligently to keep her client’s accountable and on track to fulfilling their success goals.
A graduate of the University of Central Florida’s College of Business, Danna holds degrees in both Marketing and Management Information Systems (MIS). She brings more than 35 years of strategic planning experience in business, marketing and business development both nationally and internationally.
Danna is not only a professional business growth strategist but has worked as an International Strategist within the country of Brazil, is a public speaker and #1 Best Selling Author on Amazon with “Success From The Heart” and “Journey To The Stage.” Her newest book “MarketAtomy: What To Expect When Expecting A Business” is now available through Amazon on Kindle.
You can find out more about Danna Olivo at http://www.marketatomy.com
 
Here's the Transcript
 
Hugh Ballou: Greetings to the Nonprofit Exchange. We do this live every Tuesday at 2:00 EST. Today, Russ is with me as always. Russ, how are you today?
Russell: Greetings. Happy Tuesday, everyone.
Hugh: Russ is in Denver, and I’m in Virginia. I’m getting ready to move into a new home. Moving is one of my most favorite things. It’s right below setting myself on fire or teaching middle school. It’s in close competition, but I am moving this week. My life is full of excitement.
Russ and I see each other at least once a week and talk in between. Thank you for being a faithful co-host in this series of interviews with thought leaders. We certainly have one that you and I both know. We are talking about some of the themes that we have talked about in the past, but we are on the verge of launching the third pillar of SynerVision Leadership Foundation. We have a pillar that supports clergy and all the religious organizations, like churches and synagogues, and the para-church organizations. And we have a leg that is all these social benefit community charities; we call them nonprofits, but it is the other tax-exempt type of organizations. Now the third leg is for early-stage entrepreneurs. There is a lot of struggle with early-stage nonprofits and businesses around the topic of getting your grounding and getting your funding. Today’s guest is a dear friend of ours, Danna Olivo. Danna, welcome.
Danna Olivo: Hi, Hugh. Hi, Russell.
Hugh: Danna, you and I have known each other for a number of years. We participate in some activities together. You have actually spent a day at one of my live events. You were not at the one where Russ was a co-presenter, but you were at one where Shannon Gronich was a co-presenter. You’re familiar with the methodology of SynerVision Leadership Foundation. I’m familiar in concept with the brilliant work you do. You came to me a couple weeks ago and said, “Hugh,” and you came with another friend of ours who is a funding expert, “let’s build a system, a program for those people early-stage who are struggling.” We are talking about the future now. This is what’s going to happen under the umbrella of SynerVision Leadership Foundation. Danna, welcome to the Nonprofit Exchange.
Danna: Thank you, Hugh. I am real excited about this new program that we’re talking about launching. You know as well as I do that there is a gap out in the marketplace that is just not being met. And we really need to touch on that and help them. We make it so easy for entrep