Hooked on Sugar? How about "diet" sodas? Kara Goldin, founder of hint water and author of the new book Undaunted, fell for the advertising. For years she believed that something called "diet" must be good for you. One day she stopped and read the ingredients label and her journey to better health for herself and others began. Kara set the diet sodas aside and drank only water.  The benefits to her health were immediate, but she found the taste boring and she invented "hint."   Starting and growing the business was not easy, she chronicles the story, and some of the other challenges life has put in her path, in her new book "Undaunted."    Today she and Spartan Race founder and CEO Joe De Sena talk about the food business and her journey.   This episode of Spartan Up! Is brought to you by GONEROGUESNACKS.COM - use code SPARTAN25 for a discount    FOLLOW SPARTAN UP: Spartan Up on Instagram https://www.instagram.com/spartanuppodcast/ Spartan Up on Twitter https://twitter.com/SpartanUpPod   CREDITS: Producer – Marion Abrams, Madmotion, llc. Host: Joe De Sena  Sefra Alexandra, Johnny Waite & Colonel Nye will be back soon, we miss them! © 2020 Spartan