22. Weathering COVID-19: Brand Marketing with Tony Ponturo

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22. Weathering COVID-19: Brand Marketing with Tony Ponturo

FromSBJ Unpacks

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Length:

22 minutes

Released:

Apr 1, 2020

Format:

Podcast episode

Description

Terry Lefton is joined by Tony Ponturo, CEO of Management Group and former Vice President of Global Media, Sports and Entertainment Marketing at Anheuser-Busch. The two discuss the impact of the coronavirus on brand marketing in sports.

Released:

Apr 1, 2020

Format:

Podcast episode

Titles in the series (100)

Sports business is facing new global economic, political, and cultural changes. Unpacks is a new series from Sports Business Journal that analyzes how current trends are impacting sports business. Listen as SBJ editors and special guests provide trusted insights to help you navigate these dynamic, complex situations.

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36. Weathering COVID-19: Sports Betting with Sara Slane by SBJ Unpacks
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6. Weathering COVID-19: Interview with Jim Palmer: Precaution for COVID-19 is creating major sporting event cancellations and some organizations are playing in empty arenas and stadiums. John Ourand spoke with Orioles TV analyst and baseball hall of famer Jim Palmer about his experience calling games without fans. by SBJ Unpacks
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14. Weathering COVID-19: Impact on Youth Sports with Tom Farrey: This weekend, millions will wake up with no place to take their kids. No game. No practice. No tournament. Bill King speaks with Tom Farrey, executive director of the Aspen Institute's Sport & Society Program, about the impact of a global pandemic on youth sports on this episode of SBJ Unpacks. by SBJ Unpacks
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22. Weathering COVID-19: Brand Marketing with Tony Ponturo: Terry Lefton is joined by Tony Ponturo, CEO of Management Group and former Vice President of Global Media, Sports and Entertainment Marketing at Anheuser-Busch. The two discuss the impact of the coronavirus on brand marketing in sports. by SBJ Unpacks
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18. Weathering COVID-19: Impact on Athletes with Mark Bartelstein: Bill King chats with NBA agent Mark Bartelstein about how athletes are adjusting to life without sports during the COVID-19 pandemic. by SBJ Unpacks
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21. Weathering COVID-19: Sales & Sponsorships with Bernie Mullin by SBJ Unpacks
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26. Weathering COVID-19: Crisis Communications with Matthew Hiltzik: During the coronavirus pandemic, it seems all communication is crisis communication. Bill King speaks with communications consultant and attorney Matthew Hiltzik about how to talk to fans, staff, sponsors, and each other during an unprecedented, and unpredictable, global crisis. by SBJ Unpacks
30 min listen
16. Weathering COVID-19: Venue Impact with Russ Simons: Bill King discusses how the coronavirus has impacted the facilities industry with Venue Solutions Group’s Russ Simons. Now that we’ve learned the importance of social distancing, what will it take to get us back to cheering side by side? And what might a return to “normal” look like? by SBJ Unpacks
23 min listen
12. Weathering COVID-19: Interview with Mikaela Whitman on Event Insurance by SBJ Unpacks
22 min listen
24. Weathering COVID-19: Youth Sports Facilities with Dev Pathik: Bill King and Dev Pathik, Founder and CEO of Sports Facilities Advisory, discuss how the COVID-19 quarantine has shut down not only professional and collegiate sports, but the youth sports world as well, and the impact that has had on youth sports facilities. by SBJ Unpacks
22 min listen
23. Weathering COVID-19: Tennis with Noah Rubin by SBJ Unpacks
25 min listen
9. Weathering COVID-19: Impact on NASCAR: Bill King and Adam Stern discuss NASCAR’s decision to postpone their upcoming races. by SBJ Unpacks
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13. Weathering COVID-19: Sports Sponsorships with AJ Maestas: As global sports have ground to a halt, so too have the related activities of sports sponsors. No games mean no assets – at least as they’ve traditionally been viewed. Bill King examines the impact of a global pandemic on sports sponsorship with AJ Maestas, founder and CEO of Chicago-based Navigate Research. by SBJ Unpacks
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15. Weathering COVID-19: 2020 Olympics with Ben Fischer: Bill King and Ben Fischer discuss the rapid movement behind the potential postponement of the 2020 Tokyo Olympics, including today's comments by IOC member Dick Pound, and what a postponement would actually mean for those involved in the Games. by SBJ Unpacks
18 min listen
30. Weathering COVID-19: Encore - Crisis Management with Regina Phelps: Bill King revisits one of the first episodes of SBJ Unpacks featuring crisis management and pandemic planning consultant Regina Phelps, founder of Emergency Management & Safety Solutions. by SBJ Unpacks
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43. Weathering COVID-19: Professional Bull Riders with Sean Gleason: Bill King speaks with Sean Gleason, CEO of Professional Bull Riders. They discuss how the circuit held its first event this past weekend since the COVID-19 shutdown began, including the planning, precautions and preparation that went into their return. by SBJ Unpacks
29 min listen

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22. Weathering COVID-19: Brand Marketing with Tony Ponturo

22. Weathering COVID-19: Brand Marketing with Tony Ponturo

Description

Titles in the series (100)

More Episodes from SBJ Unpacks