Jonas Åkerlund is one of the great music video directors of the modern era. He has worked with Madonna, Prodigy, Rammstein, Lady Gaga, and many more. Part 1 of this podcast looks at his route into the pop video business from his first short films which caught the attention of Hollywood, his professional development through working as a film editor for the advertising industry in Stockholm, Sweden, and how he achieved his breakthrough as a music video director through Moby's 'James Bond theme', and Prodigy's 'Smack my Bitch Up' which led to Madonna's 'Ray of Light'. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.