In annual reports, the term “ecosystem” occurs 13 times more frequently now than it did a decade ago. But like any buzzword, it tends to be over-applied. What actually is a business ecosystem? How can we use them to create value? Listen to Martin Reeves, Global Director of BHI, and Michael Jacobides, Chair of Entrepreneurship & Innovation and Strategy Professor at the London Business School, dispelling the myths of business ecosystems: https://bit.ly/2T57g2c

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The BCG Henderson Institute is the Boston Consulting Group’s strategy think tank, dedicated to exploring and developing valuable new insights from business, technology, and science by embracing the powerful technology of ideas. The Institute engages leaders in provocative discussion and experimentation to expand the boundaries of business theory and practice and to translate innovative ideas from within and beyond business. For more ideas and inspiration, follow us on Twitter: @BCGHenderson