25 min listen
Combating misinformation about health issues, a podcast presented by Finn Partners
FromThe PR Week
ratings:
Length:
32 minutes
Released:
Jul 6, 2022
Format:
Podcast episode
Description
Pretty much every story or narrative these days has to be communicated through a public health lens in some form or fashion, whether that involves coronavirus infection, vaccines, travel, returning to physical work spaces or leisure. But as recent criticism of high-profile Spotify influencer Joe Rogan and the case of Novak Djokovic’s vaccine status show, there is a vast amount of misleading and false information out there.
This podcast explores why trusted brands have a crucial role to play in promoting credible, science-based healthcare information, illustrated by effective examples of how they are going about this. The responsibility and opportunity lies not just with brands operating in the heavily regulated pure health/pharma space, but also mainstream brands where health is one lens through which they communicate.
This podcast explores why trusted brands have a crucial role to play in promoting credible, science-based healthcare information, illustrated by effective examples of how they are going about this. The responsibility and opportunity lies not just with brands operating in the heavily regulated pure health/pharma space, but also mainstream brands where health is one lens through which they communicate.
Released:
Jul 6, 2022
Format:
Podcast episode
Titles in the series (100)
The PR Week: 1.22.2021: Mark Penn, MDC and Stagwell: Mark Penn, MDC and Stagwell principal, joined PRWeek’s Frank Washkuch and Diana Bradley for this episode of the podcast. by The PR Week