in this episode El-P walks us through the launch of the legendary record label Def Jux. in the initial days of the label Company Flow disbands as El assembles the roster from standout artists in the underground rap scene like Mr. Lif, RJD2 and Aesop Rock. One of the first major releases is Cannibal Ox's classic debut The Cold Vein. El walks us through meeting the duo, putting the album together and unleashing it on the world.
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