With veterinary clinics being so busy, it seems helpful to hand out an antihistamine doseover the phone when a client calls about their itchy pet. However, the more we learnabout the pathomechanism of pruritus in dogs, histamine doesn’t play as big of a role asoriginally thought. Pruritus from canine atopic dermatitis is actually driven by variousproinflammatory and pruritogenic cytokines such as interleukin-31.In the veterinary profession, we have so many amazing therapies that provide fasteffective pruritus relief. We want to establish trust with our clients by helping their dog’sallergic symptoms quickly. Check out this episode to learn more!