This special bonus episode of The Story Behind the Song shakes things up a bit -- let's call it The Story Behind the Festival. Musicians Jim Lindberg of SoCal punk band Pennywise and SoCal native son Donavon Frankenreiter, together with LA music entrepreneur Allen Sanford, join the podcast to talk about their new upcoming music festival BeachLife Ranch.Spinning off of the trio's OG BeachLife event, the fresh fest brings an Americana focus to the same stretch of beach in Redondo Beach on September 16th-18th. Brandi Carlile, Wilco, The Lumineers, Daryl Hall & John Oates, Dierks Bentley, and more are set to play the festival highlighting the ”Cowboy sSurfer Way of Life.” (Tickets are still available here!)Lindberg, Frankenfreiter, and Sanford speak with host Peter Csathy about how these three authentic surf-infused indie dudes started the little festival that could, competing against the big boy corporate festivals. Not only that, they do it their way -- directly on the beaches of LA (which is no small feat by itself!). BeachLife Ranch seeks to redefine the festival experience with a cohesive storyline that flows through the artists, the venue, the food, the drinks, and the merch, creating a consistent overall experience.Listen to this special bonus episode of The Story Behind the Song Festival now, and don't forget to make sure you like, review, and subscribe to The Story Behind the Song wherever you get your podcasts. As always, keep an eye on the Consequence Podcast Network for updates on all our series, and follow host Peter Csathy on Twitter @pcsathy and at Creative Media. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy