In this episode, we're exploring how to engage farmers, landowners and locals to improve soil health collaboratively. Our guest today - Jessica Gnad is a dedicated soil health advocate with over a decade of experience in the food and farming industries. Jess is the executive director of a new non-profit called Great Plains Regeneration which seeks to regenerate the vast Great Plains via collaboration with farmers, ranchers, and stakeholders and to mimic nature by using regenerative agriculture principles. Jess used to serve as an executive board member for Kansas State University Research and Extension. She also directs high impact events like Soil Health U, advises consulting company Soil Regen and is a speaker and soil advocate for Kiss the Ground.Jess describes herself as a row crop farmer and an avid gardener. She's passionate about growing her own fruits and vegetables following regenerative practices.Tune in to hear the soil health discussion between Rob and Jess. Follow Jessica Gnad on Linkedin: https://www.linkedin.com/in/jessicagnad/Learn more about Great Plains Regeneration: https://greatplainsregen.org/Learn more about Kiss the Ground: https://kisstheground.com/