Francesca Morelli is the Enterprise Development Officer at QUBSU and Co-Founder of VAVA Influence: Northern Ireland’s first dedicated Influencer Marketing Agency.   After growing up as part of the Morelli Ice Cream family, Fran began forging her own path in the world of tech start-ups by spending a year working in Paris before moving back home to start her own business.   In today’s conversation we talk about: The incredible history of the Morelli family How living abroad isn’t always as glamorous as it looks Why influencer marketing is the future And the challenges/successes Fran’s faced on the journey so far.    Check it out!   https://bestofbelfast.org/stories/francesca-morelli-vava-influence