Noel Allen is the founder and CEO of NI based food start-up Noisy Snacks.   Noisy Snacks is the award-winning innovative snacks company behind tasty, nutritional snacks that require all FIVE Senses to eat.   They claim their secret ingredient is noise and encourage all snackers out there to "shake to awake the taste."   In today's episode we caught with Noel inbetween deliveries to chat about: How he came up with the idea Why noise is so important How they make chickpeas taste good The future of personalised snacking And the greatest challenges/successes he's experienced along the way   Really enjoyed this super fun conversation with Noel Allen and know you will too.   Check it out!   // To see a 'treasure trove' of all things related to Noel (including a photo) please visit https://bestofbelfast.org/stories/noel-allen-noisy-snacks   Best Of Belfast is Northern Ireland's #1 Interview Podcast. We've shared 100+ hour-long conversations with incredible people from Northern Ireland.   To find out more, or join 'The Producers Club' please visit https://bestofbelfast.org/   Cheers!   — Matt