This is your full access pass to the exclusive/annual BERNINA dealer conference – BERNINA University.Join us in Palm Springs, CA for this 53rd gathering of BERNINA dealers, BERNINA partners and BERNINA staff from both BERNINA of America and BERNINA International – Switzerland and beyond.Hear about the brand-new products BERNINA is unveiling in 2022 and experience the immediate reactions from the attendees.Learn what it takes to produce an event of this magnitude.Hear about the new product development process, the importance of education and how “listening” is behind everything BERNINA does!Meet the 4th and 5th generations of the Ueltschi family whose ancestors founded BERNINA in 1893. You’ll hear from Hans Peter (HP) the current Chairman of the company and his children Philipp and Katharina who are both instrumental in crafting the future of the company. You won’t want to miss a word of this exclusive-never before available visit to BERNINA University.If you know someone who has an outstanding story that should be shared on this podcast, or you have a comment about any of our episodes, drop Meg a note at info@sewandsopodcast.com or complete the form on our website. Be sure to subscribe to, rate and review this podcast too!