If you invite someone back on the show, they have to be legendary - Christopher Lochhead is just that. He’s a nine-time bestselling author, number one business podcaster, and the Godfather of Category Design. He’s also a thoroughly nice guy who’s been very supportive of this podcast, so I was delighted to chat to him again a couple of weeks ago about what he’s been working on and thinking about since we spoke on episode one in October 2020.Christopher explains why the most significant insight he’s had over the past 15 months is the existence of a new category of human – the native digital. We explore how they differ from native analogues and how their existence changes everything from work to take-away hot chocolate.We also discuss the curse of the hustle pornstar, the personal branding lie, and why ‘me disease’ has infected so many.Finally, we cover why work/life balance misunderstands the meaning work provides us and how identifying your niche is the secret to a successful career.Oh, and Christopher reveals what’s probably the most important question you can ask anyone in any situation.LINKS:Category Pirates newsletterFollow Your Different podcastLochhead on Marketing podcastChristopher’s websiteChristopher’s LinkedIn pageFuture Work/Life newsletterFuture Work/Life website Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.