All eyes are on the California coast this week as the U.S. Open Championship once again finds its home at the Pebble Beach Golf Links. We’re inside the ICE House with Golf Channel’s Rich Lerner, talking about the sport’s past, present, and future -- and the business that surrounds it. Rich fell in love with golf on his father’s golf center in Allentown, Pennsylvania and has a gift for bringing the game to life, whether reporting from the PGA Tour or just playing a round with a couple of brothers from the Midwest.    Inside the ICE House: https://www.theice.com/insights/conversations/inside-the-ice-house