Episode 42: Marketing Fails

FromBiz Buds

Start listening View podcast show

Episode 42: Marketing Fails

FromBiz Buds

ratings:

Length:

47 minutes

Released:

Nov 18, 2020

Format:

Podcast episode

Description

In this episode Mike and Tom are discussing some epic marketing fails from big businesses while also dispelling some rumours that are largely believed about marketing fails that actually aren't true.

Released:

Nov 18, 2020

Format:

Podcast episode

Titles in the series (64)

Biz Buds is value-packed weekly discussion from successful creative entrepreneurs Mike Janda and Tom Ross. They share their journeys from struggling freelancers to both running multi 7-figure businesses, and the lessons picked up along the way.

Skip carousel

Episode 8: The Marriage of Design and Marketing: Tom and Mike discuss how marketing and design go hand in hand to grow and brand or business. This episode will help both marketers and designers understand the unique nuances of their roles in brand building and sales. by Biz Buds
61 min listen
Episode 1: How Mike Janda Got Started: In our first episode we talk about how Mike Janda started in his business and all the growth he has been through over the years. by Biz Buds
90 min listen
Episode 6: Prioritizing Tasks: As a business owner you wear a lot of hats and spin a lot of plates. In this episode, Tom and Mike chat through strategies to help you manage the diverse responsibilities in your business. by Biz Buds
48 min listen
Episode 9.5: Enduring Quarantine and Pivoting Your Business During Economic Turmoil: Tom and Mike interrupted their pre-recorded episodes to do a special, time sensitive episode about the challenges we are all facing with the coronavirus, quarantine, and economic uncertainty. With both optimism and compassion for the challenges we are... by Biz Buds
58 min listen
Episode 3: Relationship Marketing: Mike and Tom dig into the importance of relationship marketing, especially for creative entrepreneurs. There is truth in the statement, "It is all about who you know." In this episode, learn how to make stronger relationships with potential clients... by Biz Buds
70 min listen
Episode 5: Staying Top of Mind: In this episode, Mike and Tom share strategies to help you stay top of mind with your customers until the moment they have a need. The cost to acquire a new customer is a lot higher than the cost resell to an existing customer. Staying top of mind is... by Biz Buds
65 min listen
Episode 22: Personal Branding: Tom and Mike are bringing the knowledge bombs about branding. Most people might think it's about creating a brand for an entity but first you have to figure out what your brand is. by Biz Buds
47 min listen
Episode 9: Finding Your True Fans: In a blog article written in 2008, Kevin Kelly, executive editor of Wired Magazine, coined the phrase and idea that 1,000 true fans is all it takes to create success. The concept went viral and has been shared by numerous others over the years. It... by Biz Buds
61 min listen
Episode 4: Standing Out and Differentiation: Tom and Mike explore ways to help you stand out and differentiate from your competitors. Every business needs to determine what makes them unique in their market. This episode will help you learn actionable strategies to differentiate your... by Biz Buds
63 min listen
Episode 7: Imposter Syndrome: So many people struggle with imposter syndrome. Imposter syndrome is all about doubting yourself, your worth, your value, and whether you deserve the the opportunities you have and the things you are doing. In this episode, Mike and Tom discuss... by Biz Buds
60 min listen
Episode 2: How Tom Ross Got Started: In this episode we talk about how Tom Ross was already an entrepreneur in his teenage years and how far he has come over the years. by Biz Buds
93 min listen
Episode 52: Goals Setting: Tom and Mike are talking all about goals setting today. It's that time of the year when everybody sets their goals, so we are going to dig into the best ways to plan them and achieve them. by Biz Buds
47 min listen
Episode 25: What to Do When Nothing Is Working with Your Business?: Tom and Mike are digging into what to do when your business is just not taking off. You're trying things, you can't get unstuck, you can't get any traction and the experiments you are running don't seem to be working... So, what should you do next? by Biz Buds
39 min listen
Episode 15: How to Nail the Interview: Combined, Mike and Tom have hired hundreds of employees in their businesses. In this conversation they explore best tips to help you nail your next interview. (These tips can easily be converted to client meetings, as well.) by Biz Buds
46 min listen
Episode 11: Instagram Growth Strategies: Mike and Tom share a combined audience of more than 150,000 people on Instagram. Most of their growth has been in the past 10 months. Don't miss this episode of the Biz Buds Podcast where your favorite biz buddies share some of the things they learned... by Biz Buds
64 min listen
Episode 13: Avoiding Burnout: Tom and Mike tackle strategies to help you find balance between working with relentless passion and burning yourself out completely. This episode was recorded on March 11, 2020. by Biz Buds
47 min listen
Episode 21: Scaling Your Business: Tom and Mike dig into a very important subject: scaling your business. How do you hire? When to do it? And why it can help your business reach a whole new level. by Biz Buds
52 min listen
Episode 24: Best Practices for Brainstorming: Tom and Mike are talking all about brainstorming today. Where do ideas really come from? How to generate creative ideas? They are dissecting all of it in this episode! by Biz Buds
45 min listen
Episode 12: Instagram Growth Strategies, Part 2: Following up on Episode 11, Tom and Mike continue sharing actionable strategies to help you grow your Instagram account the right way, no hacks, no bots, no tricks, just real step by step tips that you can put into practice starting today. by Biz Buds
55 min listen
Episode 30: Foundation to Pricing: Tom and Mike are talking about pricing today, something that Mike is quite passionate about and has touched on quite a bit in the past. So if you want to know how to price yourself or your product, this episode is for you. by Biz Buds
47 min listen
Episode 18: Enjoy the Journey: Enjoying the journey is a constant struggle for entrepreneurs. Tom and Mike explore two different mindsets, the joy of reaching the summit and the joy of walking the path. Perspective, gratitude, and comparing yourself to others are all discussed in a... by Biz Buds
41 min listen
Episode 17: Product Market Fit: Once you find your “Product Market Fit” your business will explode. Until then, keep tweaking the dials. In this episode, Mike and Tom discuss ways to help you understand the customer you are serving and ideate ways to improve your offering. by Biz Buds
49 min listen
Episode 10: Barriers to Career Growth: What are the barriers that are inhibiting your success? Are the self imposed challenges or things being inflicted upon you? Tom and Mike dive deep into barriers to career growth, how to spot them, and more importantly, how to overcome them to maximize... by Biz Buds
52 min listen
Episode 14: Finding Your First Customer: Mike and Tom answer the question everyone has asked at some point in their entrepreneurial journey, “How do I find my first customer?” by Biz Buds
46 min listen
Episode 19: How to Get in Front of a Wider Audience: We are talking about distribution today. Once you have your product or service, how do you get it out there to the masses? Tom and Mike discuss today how to get a wider audience for your distribution. by Biz Buds
54 min listen
Episode 37: The Power of Storytelling: In this week's episode, Mike and Tom dig in how important is storytelling. What makes a good story flow? They'll tell us all about it today! by Biz Buds
36 min listen
Episode 33: Sacrifices: In today's episode, Mike and Tom dig in on how business and sacrifices go hand in hand. Growing your business take sacrifices, especially in the early years so it's not all that easy and glamorous. by Biz Buds
47 min listen
Episode 20: Cracking the Code to Ambition: Today we are talking about the idea of cracking the code to ambition. There are people that have a relentless drive behind what they do and other people who simply don't put that much effort.... Can we figure out a way to coach people to feel more... by Biz Buds
52 min listen
Episode 46: Making Authentic Content: Mike and Tom are back this week and they are talking all about the importance of creating content that stands out. They'll discuss how it intrinsically ties to your personal brand and the message you share. by Biz Buds
56 min listen
Episode 31: Pricing Masterclass, Part 1: In this episode Tom and Mike are taking a variety of questions from our lovely biz buddies, as they'll be discussing all about pricing your products and services. by Biz Buds
44 min listen

More Episodes from Biz Buds

Skip carousel

Episode 63: Taking a Break: In this week's episode, Mike and Tom will discuss all about taking a break. Sometimes it's good to step back and just take a break... Sometimes this is much needed to recharge your batteries so you can improve your business and content. by Biz Buds
37 min listen
Episode 62: Haters Gonna Hate: In this week's episode, Mike and Tom talk about haters. How do you deal with them and should you really give them much importance? by Biz Buds
17 min listen
Episode 61: Tracking Your Business Data: This week Tom and Mike are talking all about tracking your business data. This has the potential to be a transformational episode for your business as they'll discuss how important this subject is. by Biz Buds
33 min listen
Episode 60: How to Focus Your Business: In today's episode, Mike and Tom are dropping some really value bombs on this topic. You can look at focus in many ways, and today we'll dig into them. by Biz Buds
46 min listen
Episode 59: Luck and Success in Business: In this week's episode, Tom and Mike are diving into this subject and how a lot of people blame the success of people on luck. They'll be discussing how you can actually create your own luck to achieve success. by Biz Buds
30 min listen
Episode 58: Working Smart vs. Working Hard: In today's episode, Mike and Tom are talking all about working hard and working smart. It's usual to start your career working hard but as you go further, you should aim to be working smarter. by Biz Buds
32 min listen
Episode 57: Finding Your Passion: In today's episode, Mike and Tom are chatting all about how to find your passion. A lot of people struggle to find that thing they are passionate about in life... Our Biz Buds will give you some tips on how to achieve this. by Biz Buds
32 min listen
Episode 56: Marketing Mix: Tom and Mike are talking all about marketing mix today. Where does this idea come from? They are diving into it and they will also discuss about the 4 P's of marketing. by Biz Buds
49 min listen
Episode 55: Our Biggest Failures: In today's episode, Tom and Mike are sharing the biggest failures of their careers. Everybody goes through them and it's important to learn from them. by Biz Buds
39 min listen
Episode 54: How to Say No: Mike and Tom are back today talking all about how to say no to your clients. A crucial and very important skill when it comes to the world of business. by Biz Buds
43 min listen
Episode 53: How to Increase Your Prices?: Mike and Tom are back this week talking all about increasing your prices. When should you do it? How much can you increase them without hurting your business? And more importantly, how do you have that conversation with your clients? They'll talk all... by Biz Buds
49 min listen
Episode 52: Goals Setting: Tom and Mike are talking all about goals setting today. It's that time of the year when everybody sets their goals, so we are going to dig into the best ways to plan them and achieve them. by Biz Buds
47 min listen
Episode 51: The Magic of Video: In today's episode, Mike and Tom talk all about the magic of video. A very powerful tool in 2021, they'll dig into video creating tips and which steps you can take to improve the quality of your video content. by Biz Buds
58 min listen
Episode 50: Email Marketing: In today's episode, Mike and Tom will discuss all about email marketing. Building an email newsletter, the importance of having an email audience and how to do it are just a few of the things they will dig into today. by Biz Buds
47 min listen
Episode 49: Book Publishing: In today's episode, Tom and Mike are talking all about book publishing. We'll be picking Mike's brain as he has already gone through the process of getting his book published. by Biz Buds
70 min listen
Episode 48: SWOT Analysis: This week Mike and Tom are bringing all their wisdom on these core principles of marketing that can help position your business, brand or product in the marketplace. by Biz Buds
29 min listen
Episode 47: Decision Fatigue: In this week's episode, Tom and Mike will discuss how making many tiny decisions every day can have consequences on you. by Biz Buds
54 min listen
Episode 46: Making Authentic Content: Mike and Tom are back this week and they are talking all about the importance of creating content that stands out. They'll discuss how it intrinsically ties to your personal brand and the message you share. by Biz Buds
56 min listen
Episode 45: Branding Exercises and How to Apply Them to Your Business: Today Mike and Tom are picking up the conversation from last week and they will dig into how to apply those exercises in real life to make your business grow. by Biz Buds
40 min listen
Episode 44: Branding Excercises: In this week's episode Mike and Tom will be digging into different exercises you can use when you are working on branding clients, your business or even yourself. by Biz Buds
53 min listen
Episode 43: Understanding Your Target Audience: In this week's episode Tom and Mike are talking all about identifying who your customer is and how you need to understand who are you talking to. by Biz Buds
44 min listen
Episode 41: Client Red Flags: In today's episode, Tom and Mike are discussing some warning signs that clients have and that you should take into consideration before working with them. by Biz Buds
32 min listen
Episode 40: Misinformation in the Industry: In today's episode Tom and Mike are talking all about those cliché business advices that are actually very bad advices if you follow them to the letter. by Biz Buds
62 min listen
Episode 39: How to Improve Your Website: In this episode, Tom and Mike provide us with amazing golden nuggets to make our website better and taking our business to a higher level. by Biz Buds
35 min listen
Episode 38: Delivering Value to Your Audience: In today's episode Tom and Mike discuss how to deliver value. They are both big proponents of the massive delivery of value to their audience and today they'll talk about how to do that. by Biz Buds
64 min listen
Episode 37: The Power of Storytelling: In this week's episode, Mike and Tom dig in how important is storytelling. What makes a good story flow? They'll tell us all about it today! by Biz Buds
36 min listen
Episode 36: Managing Clients: In today's episode, Tom and Mike are talking all about managing clients. This a big topic, and today they are going deep into it. The client is not your enemy, and your relationship with them should be a collaborative one. by Biz Buds
53 min listen
Episode 35: Stop Thinking, Start Doing!: In today's episode, Tom and Mike discuss all about execution. You need to stop being a daydreamer and start being a doer. by Biz Buds
25 min listen
Episode 34: How to Sell?: Tom and Mike love selling, and even though most people find it scary and intimidating, they are going to dig into that in this episode to show you why you shouldn't feel like that. by Biz Buds
58 min listen
Episode 33: Sacrifices: In today's episode, Mike and Tom dig in on how business and sacrifices go hand in hand. Growing your business take sacrifices, especially in the early years so it's not all that easy and glamorous. by Biz Buds
47 min listen

Discover this podcast and so much more

Episode 42: Marketing Fails

Episode 42: Marketing Fails

Description

Titles in the series (64)

More Episodes from Biz Buds