Dr. Frank Luntz ran his first focus group in 1988 and ever since then he has made it his life’s work to understand how people think and behave. That knowledge has never been more relevant than it is today as Americans become increasingly divided over politics and now even the response to COVID-19. Dr. Luntz joined Dan for a fascinating conversation about how we got to this point and what it takes to fix it. Dr. Luntz has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and dial sessions in more than two dozen countries on six continents over the past 20 years. His political knowledge and skills are recognized globally, and he has served as an election consultant and commentator in Canada, Britain, Ireland, Germany, Austria, the Netherlands, Australia, Venezuela, and Ukraine. He has been a guest on virtually every talk show in America, including multiple appearances on The Daily Show and Real Time with Bill Maher, as well as 60 Minutes, Good Morning America, Meet the Press, Nightline, The Today Show, the PBS News Hour, and Face the Nation.