Ayelet Fishbach is a Professor of Behavioural Science and Marketing at the University of Chicago and an author. The ability to motivate ourselves to do the things we want to do and stop doing the things we don't would be a superpower. Sadly, motivation tends to be fleeting if it's not outright elusive and relying on YouTube motivational speeches can only help so much.  Expect to learn why your goal setting is probably all wrong, why plans to not do something are much less likely to succeed, how to overcome motivation dips, how to deal with negative feedback, why you shouldn't rely on willpower and self-control, the solution to juggling multiple goals at once and much more... Sponsors: Join the Modern Wisdom Community to connect with me & other listeners - https://modernwisdom.locals.com/ Get your news from a much better source at https://www.ground.news/modernwisdom (discount automatically applied) Get $150 on everything from The Cold Plunge at https://thecoldplunge.com/ (use code MW150) (international shipping enquiries - info@thecoldplunge.com) Get over 37% discount on all products site-wide from MyProtein at https://bit.ly/proteinwisdom (use code: MODERNWISDOM) Extra Stuff: Buy Get It Done - https://amzn.to/3HWmoDh Check out Ayelet's website - https://www.ayeletfishbach.com/  Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/ To support me on Patreon (thank you): https://www.patreon.com/modernwisdom - Get in touch. Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact/