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    Crypto's Betting Big on Sports

    Crypto's Betting Big on Sports

    FromBloomberg Crypto

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    Crypto's Betting Big on Sports

    FromBloomberg Crypto

    ratings:
    Length:
    15 minutes
    Released:
    Sep 2, 2022
    Format:
    Podcast episode

    Description

    Crypto companies have spent more than $2 billion on sports advertising around the world. The NBA, Major League Baseball, Premiere League, Formula 1…. even the Drone Racing League has a crypto sponsor. But in a market downturn, how long will these big investments in sports sponsorships last? And can they persevere through this crypto winter?
    In this episode, Crypto senior editor Anna Irrera is joined by Bloomberg reporter Kim Bhasin to discuss the return on investment when it comes to crypto advertising.See omnystudio.com/listener for privacy information.
    Released:
    Sep 2, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    Crypto is the world's hottest financial trend. Digital tokens like Bitcoin and NFTs have moved from niche products to showing up in Super Bowl commercials and song lyrics.  Advocates of these new asset classes promise they will democratize the finance industry, and they hail the blockchain technology that backs it all as the future of computing. Skeptics say it's another financial house of cards. No newsroom on the planet is better equipped than Bloomberg to cut through all the noise and provide clarity, context and authority. In this new daily podcast, Bloomberg’s reporting team will tease out what’s actually important in the crypto conversation. Led by crypto expert Stacy-Marie Ishmael, the podcast will draw on reporters in every region and credible voices in the industry to cover everything from regulation to alt coins to DeFi, and even the environmental impact of the currency that promises to change the finance landscape indefinitely.