Leah Edgerton and Manja Gärtner are respectively the Executive Director and a Senior Researcher at Animal Charity Evaluators — a non-profit whose mission is to find and promote the most effective ways to help animals.
In this episode we discuss:

[00:05:27] Why care about Effective Animal Advocacy?
[00:09:09] Cognitive dissonance and the meat paradox
[00:13:46] What does ACE do?
[00:21:10] Measuring effectiveness and doing research
[00:30:54] Value of information and capacity building
[00:38:37] Working with NGOs
[00:48:02] How Animal Advocacy has changed
[00:51:14] Hopes for the future
[01:00:23] Closing questions

You can read much more on these topics in our accompanying write-up: https://hearthisidea.com/episodes/ace.
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