Our guest this week, Sandra Matz PhD exposes the truth behind our online presence. In our conversation, Sandra reveals that with simple analytics, the digital footprints we leave behind online (our Facebook Likes, our credit card transactions, our Google Map searches) add up to paint a very revealing picture of our personality and state of mind.
Sandra Matz PhD is an associate professor at Columbia Business School. She takes a Big Data approach to studying human behaviour. Her methodologies use psychology, computer science and data collection to explore the relationships between people’s psychological characteristics and their digital footprints. 
Sandra’s work has been published in top-tier journals such as Psychological Science and the American Psychologist, and has attracted worldwide media attention from outlets like the Independent, the BBC, CNBC, the Washington Post, the Chicago Tribune, and the World Economic Forum.
Our discussion delves into Sandra’s experience around social media profiles, digital ethics, data privacy and our understanding of informed consent. As always we find out about our guest’s musical taste but this week we even find out what our musical preferences can reveal about our personality and social identities. 
We hope you enjoy our discussion with Sandra Matz PhD, and if you do, please leave us a quick review or join our Patreon team at https://www.patreon.com/behavioralgrooves.
 
Topics
3:04 Welcome to Sandra Matz PhD and speed round questions
4:52 Discussion about Sandra Matz’s Research
52:32 Grooving Session
1:10:37 Bonus Track with Kurt
 
Links
Sandra Matz https://www8.gsb.columbia.edu/cbs-directory/detail/sm4409 
Cambridge Analytica https://en.wikipedia.org/wiki/Cambridge_Analytica
Cass Sunstein https://en.wikipedia.org/wiki/Cass_Sunstein 
GDPR https://en.wikipedia.org/wiki/General_Data_Protection_Regulation 
Kate Crawford, NYU https://ainowinstitute.org/about.html 
Helen Nissenbaum, Cornell https://nissenbaum.tech.cornell.edu/ 
Tory Higgins, Shared Reality: What Makes Us Strong and Tears Us Apart https://amzn.to/3aywWdW 
SoundCloud https://soundcloud.com/ 
Brene Brown https://brenebrown.com/ 
Steve Bannon https://en.wikipedia.org/wiki/Steve_Bannon 
Patreon https://www.patreon.com/behavioralgrooves
Behavioral Grooves @behavioralgroov https://twitter.com/behavioralgroov 
Kurt @motivationguru https://twitter.com/motivationguru 
Tim @THoulihan https://twitter.com/THoulihan 
Mary @BeSciMary https://twitter.com/BeSciMary
 
Musical Links
Taylor Swift https://www.youtube.com/user/taylorswift 
Justin Bieber https://www.youtube.com/channel/UCIwFjwMjI0y7PDBVEO9-bkQ 
Bob Dylan https://www.youtube.com/channel/UCnRI0ay61tY-fKYzzB3fCnw 
Britney Spears https://www.youtube.com/watch?v=C-u5WLJ9Yk4 
Coldplay https://www.youtube.com/channel/UCDPM_n1atn2ijUwHd0NNRQw 
ACDC https://www.youtube.com/channel/UCB0JSO6d5ysH2Mmqz5I9rIw 
Lady Gaga https://www.youtube.com/channel/UCNL1ZadSjHpjm4q9j2sVtOA