Research is showing that there are four broad groups of people who are the most vaccine hesitant:
African Americans
Latinos
Women between the ages of 20 and 36
Rural Americans and Republicans

Many of us have a family or friend who feels hesitant about the vaccination. In this episode, Kurt and Tim address how you can have a positive conversation with them, using proven behavioral science techniques. 
Compassionate curiosity
Listen with compassion
Understanding motivations
Be genuine with curiosity

Leverage the right messenger
Framing what you’re going to share
Think about their perspective
Find an authority figure who they respect
Trumpcine

The Message
Change the social norm
Being able to take our masks off “Take a shot, take off your mask”
Personalise the message

Links
Morgan Freeman https://en.wikipedia.org/wiki/Morgan_Freeman 
Kwame Christian https://behavioralgrooves.com/episode/kwame-christian-on-compassionate-curiosity-social-justice-conversations-and-cinnamon-toast-crunch/ 
Steve Martin & Joe Marks: BG episode
https://behavioralgrooves.com/episode/steve-martin-and-joe-marks-the-messenger-is-the-message/ 
Robb Willer, Stanford University https://en.wikipedia.org/wiki/Robb_Willer 
Donald Trump https://en.wikipedia.org/wiki/Donald_Trump 
Ivanka Trump https://en.wikipedia.org/wiki/Ivanka_Trump 
Ted Cruz https://en.wikipedia.org/wiki/Ted_Cruz 
Trumpcine https://www.forbes.com/sites/brucelee/2021/04/12/trump-calls-covid-19-vaccine-trumpcine-mocks-fauci-again/ 
Frank Luntz https://en.wikipedia.org/wiki/Frank_Luntz 
Robert Cialdini https://behavioralgrooves.com/episode/robert-cialdini-phd-littering-egoism-and-aretha-franklin/ 
The Petrified Forrest https://www.psychologytoday.com/gb/blog/the-shaping-us/201909/the-petrified-wood-principle 
Katy Milkman https://behavioralgrooves.com/episode/katy-milkman-phd-using-behavior-change-for-good/ 
Surfacing norms to increase vaccine acceptance https://psyarxiv.com/srv6t/
Patreon https://www.patreon.com/behavioralgrooves 
 
© 2021 Behavioral Grooves