Rohit Bhargava is on a mission to help everyone in the world become a non-obvious thinker. In this episode, he talks with us about how intentionality is the key to seeing the non-obvious and how he uses The Haystack Method to gather insights from the world. He also shared how he has become a speed-understander and the benefits that go with it.
In 2011, Rohit embarked on the annual task of documenting the digital trends of the year, which after a decade, culminated in his book on megatrends in 2021 #1 Wall Street Journal bestselling author of seven books including “Non-Obvious Megatrends: How to See What Others Miss and Predict the Future” https://amzn.to/3mpkJgn. Rohit discusses with us how he analyses trends, not just on the superficial level, but digging deeper into the “why” question.
Our conversation with Rohit is full of compelling insights about the human condition, unique analysis of the world around us, and actionable tips on how to train yourself to observe with intention. You’ll also get a quick education in contemporary Latin music and some head-scratching about why He-Man ever became a superhero in the first place.
Two of Rohit’s books are currently being republished into new editions; 
The Non-Obvious Guide to Virtual Meetings and Remote Work (Non-Obvious Guides) https://amzn.to/2OoxdbB   
The Non-Obvious Guide to Marketing & Branding (Without a Big Budget) (Non-Obvious Guides) https://amzn.to/3moIllg  

If you’re a regular Behavioral Grooves listener, please consider supporting us through Patreon. Thank you! https://www.patreon.com/behavioralgrooves
© 2021 Behavioral Grooves
Links
Rohit Bhargava: https://www.rohitbhargava.com/ 
Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov  
Ali Pittampalli “Persuadable”: https://www.alpitt.com/ 
Henry Coutinho-Mason “The Future Normal”: https://henrycoutinho-mason.com/ 
Maysoon Zayid: https://maysoon.com/ 
Telemundo: https://en.wikipedia.org/wiki/Telemundo 
Dan Simons Invisible Gorilla video: https://www.youtube.com/watch?v=IGQmdoK_ZfY 
Tom Cruise “Cocktail”: https://www.youtube.com/watch?v=5YbjzztYbUo 
He-Man: https://en.wikipedia.org/wiki/He-Man 
Telemachus: https://en.wikipedia.org/wiki/Telemachus 
Meave Leakey: https://en.wikipedia.org/wiki/Meave_Leakey 
Dan Hill - Episode 151: https://behavioralgrooves.com/episode/dan-hill-phd-on-the-facial-coding-of-trump-hendrix-prince-gretzky-and-the-beatles/ 
Hedgefox: https://www.russellsage.org/sites/default/files/Vohs_intro_0.pdf 
Books
The Non-Obvious Guide to Virtual Meetings and Remote Work (Non-Obvious Guides):
https://amzn.to/2OoxdbB  
The Non-Obvious Guide to Marketing & Branding (Without a Big Budget) (Non-Obvious Guides): https://amzn.to/3moIllg 
Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series): https://amzn.to/3mpkJgn  
Musical Links
Neil Peart (Rush): https://en.wikipedia.org/wiki/Neil_Peart 
Fanny Lu: https://en.wikipedia.org/wiki/L%C3%A1grimas_C%C3%A1lidas 
Maná “Rayando del Sol”: https://www.youtube.com/watch?v=tY3O_Fbfjjs 
Carlos Vives “Cumbiana”: https://www.youtube.com/watch?v=baUk9YcCxBQ 
Carlos Vives & Shakira “”La Bibcicleta”: https://www.youtube.com/watch?v=-UV0QGLmYys 
Juaness “Es Por Ti | One World: Together” At Home: https://www.youtube.com/watch?v=-pgvjxtHBOg
Coffitivity: https://soundcloud.com/coffitivity 
Topics
6:37 Trends vs Fads
11:10 Haystack Method
13:18 Trends
19:15 Brave Enough to Change Your Mind
28:00 Non Obvious Brand
30:28 Spare Time
35:30 Rohit’s Inspiration
40:45 The Yellow Balloon Light Bulb
45:04 Naming
47:14 He-Man
Quotes
(6:37) ...trend is something that implicates behavior, which is very topical for us. And whereas a fad is just usually a thing or a platform, but doesn't always correlate to behavior.
(7:55) ...a speed understander is someone who thinks about what to pay attention to as an end is intentional about what they choose not to pay attention to.
(10:55) ...if you spend enough time gathering interesting, fascinating st