This week’s fascinating episode concerns one of Africa’s most persecuted species - the rhino. It has been widely reported that rhinos are killed for their horns by criminal poaching gangs, which has led to rhinos teetering on the edge of extinction. The barbaric rhino horn trade is fuelled by demand in China and Vietnam, despite the substance having no health benefits whatsoever. In this episode, Simon Jones, Founder and CEO of 'Helping Rhinos', describes his transition from a high level career at American Express to the different challenges of working in conservation. Simon provides behind the scenes insights into how 'Helping Rhinos' operates across Africa and their involvement in world leading projects to protect this critically endangered species. These exciting projects include: The 'Black Mambas', the first all-female anti-poaching team; 'Zululand Rhino Orphanage'; and 'Ol Pejeta Conservancy', home to the last two northern white rhinos on the planet. You can support 'Helping Rhinos' and get your delicious HORNi coffee by clicking on https://www.horni.org.uk/