Today, I'm having a GAS with Andy Nairn, a founding partner at Lucky Generals.
Andy has written a new book called 'Go Luck Yourself: 40 ways to stack the odds in your brand's favour', which you can pre-order here.
In the book, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.
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Having a GAS™ is the podcast that talks to the great and the good of the creative industries, and in particular finds out what makes great music for film, for TV, for advertising; for dancing to, for cooking to, f*cking to, and more...
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GAS™ Music is a music production agency in Manchester, UK. We compose and produce original music, create awe inspiring sound design and have a fully integrated audio post-production studio. We also have a great record collection, and welcome any additions, recommendations or criticisms.
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http://www.gasismusic.co.uk​
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