“Integrity can be a competitive advantage.” Ed Artzt served as P&G’s CEO & Chairman from 1990 to 1995 - during which sales grew to $33 billion, and the company grew well above historic averages. Joining in 1953, Ed led growth on brands like Comet, Zest, Charmin, Bounty, and Folgers. Ed has also served on the boards of American Express, Delta Airlines, GTE and Teradyne. He was active in foreign affairs and an influential advocate of world trade, and on President Clinton’s Advisory Committee on Trade Policy and Negotiations. Now splitting his time between Florida & Wyoming, Ed shared his perspectives on the importance of storytelling, and the competitive advantage of integrity.