Rick sits down with Ian Clifford, founder of makeitinmusic.com, to discuss the importance of email marketing. While some think it’s a dead art, Ian and Rick explain why it is a necessity for every “do it yourself” artist. In addition, they give you the rundown on how to build a mailing list and an effective marketing sequence as well. Plus listen in for the exclusive offer only for MIB podcast listeners!   “In the past 10 years the importance a website and mailing list hasn’t changed at all. Obviously social media sites have come and gone and that’s a real indicator of why your mailing list should be a primary method of reaching out to your fan base.” -Ian Clifford   Subscribe to iTunes, or Google Play! Love the podcast? Leave a review on iTunes! What do you want to hear from the Music Industry Blueprint Podcast? Tell us here!   Key Highlights:   ⇾Why having an email marketing strategy is still relevant ⇾Effective strategies for obtaining people's email addresses ⇾What a compelling email marketing strategy should look like   Time Stamps: 3:10 Is email marketing still relevant? 4:45 The difference between a follower on Facebook/Instagram and someone on your email list 6:24 Proper email communication 101 7:13 Effective strategies for obtaining people's email addresses 10:45 The importance of being a “do it yourself” artist 13:22 How your website and email marketing sequence should go 15:20 Becoming a dork about your data 16:36 Insider tip: Ask your fans things about themselves   Resources Get Response MailChimp Aweber Connect with Make It In Music Exclusive offer for MIB listeners www.makeitinmusic.com Connect with Rick Facebook Instagram Youtube Twitter Soundcloud RickBarker.com Contact: rick@rickbarker.com

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