Katie Osborn’s passion for wayfinding is at the heart of improving people’s interactions with the built environment and is a believer in collaborating with experts to create ambitious, user-centered, and experiential design solutions. She is a regular speaker on wayfinding strategy and how it is “more than just signs,” sharing her expertise and passion for solutions that work for all people. She has presented her ideas and projects at national conferences for the American Planning Association, American Institute of Architects, and Society for Experiential Graphic Design. Before establishing Via Collective, Katie’s prior experience includes large scale projects with Pentagram and Citizen Research & Design. She holds BFA from the University of Wisconsin – Stout; taught typography and design at the College of Visual Arts in St. Paul, Minnesota; is a past board member of AIGA Minnesota; She currently serves as the Director of Communications for the AIA NY Transportation & Infrastructure committee.
Episode Mentions:
Via Collective
The Importance of Universal Design
Book: Image of the City by Kevin Lynch
Sylvia Harris
Wayfinding in the Tokyo Subway System
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Episode Website: https://mailchi.mp/designlabpod/katieosborn

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Production by Robert Pugliese
Cover Design by Eden Lew
Theme song by Emmanuel Houston