How did the world's first real test of omnichannel marketing go? Not well... Also: New shipping fees added to holiday purchases could hurt your online sales... Building your own branded mobile app is easier (and pricier)... and why is everyone mad at Twitter today?• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Please tweet about us! b.link/pod-tweet- Rate and review us: b.link/pod-rate- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy