Mark Bergen is a Bloomberg reporter and author of Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination. The book releases next week and Bergen joins to preview what's inside, delivering a wide range of insights on YouTube's battle with TikTok, its algorithmic programming, and its appeal (and peril) for kids. Stay tuned for the second half where we discuss whether old media can cover YouTube (and its fellow digital challengers) without bias.
You can find the book here.