BIO:
Jim Crowell loves doing two things over all else…. Building businesses and mentoring coaches and business owners to enjoy inspiring, fulfilling, and successful careers. He attended Penn State University where he double majored in Finance and Economics. After graduation, Jim moved into the fast paced environment of a commodities trading hedge fund first in Columbus, OH and then in Austin, TX. After five years in the financial arena, Jim couldn’t ignore his heart anymore; he left finance in pursuit of fitness.
For the next four years he founded and successfully scaled multiple fitness facilities in Pittsburgh. He built his reputation around three main principles: hard work, progress, and fulfillment. Those ideas lead him to earn a Business Designation with honors from The Harvard Business School, as well as his MBA through the Kenan-Flagler Business School at The University of North Carolina (UNC) while concurrently working full time.
After his tenure in Pittsburgh, Jim was honored to join OPEX in sunny Scottsdale, AZ. His unique background helps him understand that every coach and business situation is different and needs to be treated with mindful strategy and relentless execution.
Websites and Social Media Links:
Website – OPEXfit.com
Facebook – OPEX FitnessTwitter - @OPEXFitnessInstagram - opexfitnessYouTube – OPEX Fitness
Books mentioned:
Building a Story BrandStorynomics
Principles
Jim’s Book Recommendations:
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Sapiens
On China
Resources and People mentioned:
OPEX CCP – Level 1
Jeff Bezos
Ray Dalio
Theodore (Teddy) Roosevelt
Podcasts mentioned:
Mind Muscle Project - Episode 185 - The business of Individual programming with Jim Crowell CEO of OPEXUnchartered Performance Episode 87 - Passionately Curious with James Fitzgerald of OPEX Fitness
Documentaries Mentioned:
Love Means ZeroVietnam War – Ken Burns
 
TIMELINE:
0:00 – 1:39 – Robbie Intro’s and Jim gives up an update on what’s new1:40 – 9:02 - Robbie asks Jim about building an asset-based business versus a liability-based business9:03 – 13:50 - Robbie asks Jim about having an exit strategy as a business owner13:51 – 16:20 - Robbie asks Jim – why does he think the majority of coaches are so poor when it comes to business
16:21 – 18:05 - Robbie asks Jim - is there any fitness principles that are applicable to business?
18:06 – 22:46 - Robbie asks Jim how important is it to deconstruct self-limiting beliefs/ stories that an individual my have, that is reducing the growth of their business?
22:47 – 28:19 – Robbie and Jim talk about the importance with being authentic when it comes to attracting the clientele that fits your business model
28:20 – 35:58 - Jim speaks about the importance of storytelling for business owners35:59 – 41:08 - Robbie asks Jim - should coaches specialize in a specific niche or can they be successful catering to a wide clientele base?41:09 – 44:54 - Robbie ask Jim what the books Building a Story Brand, and  Storynomics were like, and Jim also gives us his current reading list44:55 – 49:04 - Robbie ask Jim – who would he choose to go to dinner with if he had a choice between Jeff Bezos or Ray Dalio?49:05 – 49:45 - Robbie wraps up the Show!