Episode 173 - Matt sat down with Mike in the tiny office of the Decatur, Big Peach Running Company. This just so happens to be the store where Matt got fitted for his first "real" pair of trail running shoes back in December of 2011.
 
This hour long chat covers several topics including:

How did Mike go from "marketing guy" to shoe store guy?
How did store 1 become store 7?
How do you find good "culture fits" for a shoe store?
What are the benefits of being a parent who runs a lot?
How does a running store stay ahead of/keep in touch with trends?
Letting the customer dictate what shoes sell well.
The problem with how team sports approaches running as "The thing you do before the fun?"
Listening to Matt react to tasting a new energy gel. 

Today's episode is sponsored by
The National Beer Mile  Code "Obstacle" saves you 10% on all cities.
Udder Mud Run.  August 6, 2016. Code RUNORM gets you $10 this family favorite!
Show Notes: 
Learn more about Kate Brun(who got a shoutout) and some other key Big Peach players.
Mike in a video about running on The Beltline
The energy gel Matt tried for the first time.