Want to hear a crazy story on how one filmmaker used a hybrid distribution and marketing strategy to sell his film Bomb It. May I introduce Jon Reiss.  After hearing his story I had to have him on the show so he can tell his story to the IFH Tribe.Jon Reiss was named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed filmmaker whose experience releasing his documentary feature, Bomb It with a hybrid distribution and marketing strategy.This strategy inspired him writing Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era, the first step-by-step guide for filmmakers to distribute and market their films. Two years ago he co-wrote Selling Your Film Without Selling Your Soul and last year co-wrote Selling Your Film Outside the U.S.: Digital Distribution in Europe.Jon Reiss teaches in the Film Directing Program at California Institute of the Arts. He created the course "Real World Survival Skills: Everything I Wish I Had Been Taught in Film School" which covers the practical/business aspects of filmmaking from fundraising through distribution.Jon is a very interesting filmmaker. When I spoke to him he brought the heat and shared a ton of film marketing and distribution knowledge.