SponsorsOnPay: http://cloudaccountingpodcast.promo/onpayOnPay is offering an exclusive promo code only for the listeners of The Cloud Accounting Podcast to get three free months of OnPay payroll service for any of your clients that you set up by February of 2020! Visit the sponsor link, and use code "CAP3FREE" to take advantage of this offer! Show Notes
00:12 – Meet our guest, Ethan Rouen, Assistant Professor of Accounting at Harvard Business School
01:27 – The gentleman dissect Ethan’s article, “The Problem with Accounting for Employees as Costs Instead of Assets”
01:50 – Blake found a lot of similarities to Baruch Lev’s “The End of Accounting” in Ethan’s article | WSJ
02:30 – Using GAAP today is like fixing a Tesla with a Model T manual
04:12 – Why the lack of reporting human capital is a huge problem
05:32 – Will disclosures on human capital get political? 
06:48 – Reporting human capital tells a more compelling story to investors
08:21 – Offering high-quality employee development programs is one way to ride out the economic storms | WSJ
10:28 – There needs to be a broader range of rules in GAAP for telling the stories of these companies
12:04 – The more things change, the more they stay the same, especially where GAAP is concerned
13:58 – Nap time for David? Ethan talks about Boeing’s use of program accounting | The CPA Journal
15:30 – David finally weighs in – Given the emotional climate of investing, what exactly is GAAP used for? 
17:06 – Regardless of investors’ evaluation tactics, Ethan still thinks GAAP is relevant
19:10 – Is Ethan a social-media anomaly? 
23:04 – More insightful Cloud Accounting Podcast content is on the way! Subscribe now, so you don’t miss out!  
23:28 – Innovation is the theme of Sage Intacct Advantage 2019 | GlobeNewswire
24:36 – Finance 3.0, Intelligent GL (AI), product announcements, and more key takeaways from the conference
28:43 – Sage’s goal is to “eliminate the close …” stay tuned for more insight on this aspiration from Sage CTO Aaron Harris in a future interview
30:13 – Some hints about what will become of the AutoEntry acquisition? 
32:50 – Mark your calendars! Intacct Advantage 2020 hits sunny Florida!
34:15 – Update on the QuickBooks Desktop Payroll discontinuation – So far, it’s only in the UK version! | Intuit QuickBooks
35:24 – Billtrust is the latest target for ransomware-ers | Krebs on Security
37:16 – Want Higher Profits? Hire a Female CEO, CFO | Korn Ferry
39:14 – The opposite of woke … E&Y instructs its female counterparts on the art of dressing and behaving appropriately? | The Huffington Post
40:44 – Nuke launches have gone digital … We feel so much safer now | Engadget
Connect with Ethan RouenLinkedIn: https://www.linkedin.com/in/ethan-rouen-16a9551/Website: http://www.ethanrouen.com/Get in TouchThanks for listening and for the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and, if you like what you hear, please do us a favor and write a review on iTunes, or Podchaser. Interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus. Meet Blake and David in person! 
October 29-30: AcuityCon in Atlanta
November 5-8: QuickBooks Connect in San Jose
November 5: Practice Ignition PreCon Party in San Jose
November 6: VIPartners Party with Gusto, Routable & Jirav in San Jose
December 9-11: Digital CPA Conference in Seattle
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