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TWiG #196 Debate: What’s the right role of market research in early game development?

TWiG #196 Debate: What’s the right role of market research in early game development?

FromDeconstructor of Fun


TWiG #196 Debate: What’s the right role of market research in early game development?

FromDeconstructor of Fun

ratings:
Length:
42 minutes
Released:
Aug 18, 2022
Format:
Podcast episode

Description

The crew starts off by recapping Unity's rejection of AppLovin and why it went the way it did. Adam does an update on Supercell's games in soft launch now that Clash Quest became yet another could-be-hit in the company's soft launch graveyard. Finally, the guys debate what’s the right role of market research in early game development.
Hosts: Laura Taranto, Adam Telfer, Eric Seufert

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Released:
Aug 18, 2022
Format:
Podcast episode

Titles in the series (100)

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining. Hosts: Michail Katkoff @m_katkoff Eric Seufert @eric_seufert Eric Kress @ekress Adam Telfer @adamwtelfer Ethan Levy @FamousAspect Support this podcast: https://anchor.fm/deconstructoroffun/support