Ever since Developers became the New Kingmakers, DevRel has become a subsection of our industry. But what does it do, and is it helping Devs? SHOW: 638CLOUD NEWS OF THE WEEK - http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST - "CLOUDCAST BASICS"SHOW SPONSORS:Streamline on-call, collaboration, incident management, and automation with a free 30-day trial of Lightstep Incident Response, built on ServiceNow. Listeners of The Cloudcast will also receive a free Lightstep Incident Response T-shirt after firing an alert or incident.Pay for the services you use, not the number of people on your team with Lightstep Incident Response. Try free for 30 days. Fire an alert or incident today and receive a free Lightstep Incident Response t-shirt.Datadog Security Solution: Modern Monitoring and SecurityStart investigating security threats before it affects your customers with a free 14 day Datadog trial. Listeners of The Cloudcast will also receive a free Datadog T-shirt.CloudZero - Cloud Cost Intelligence for Engineering TeamsSHOW NOTES:What is DevRel?DevRel success tipsMarketing to Developers is Not Hard2022 Look Ahead - Developer Careers (Cloudcast Eps.582)WHY DID DEVREL HAPPEN?Software is eating the world - Marc Andreessen (2011)Every company is a software company - (2013)Developers are the New Kingmakers - Stephen O’Grady (2013)Kubernetes the Hard Way - Kelsey Hightower (2015)WHERE IS DEVREL TODAY?Is it DevRel or DevEvangelist or DevAdvocate?Is DevRel marketing?Have you DevRel’d yourself into imposter syndrome?Who do DevRel’s work for? Can companies afford DevRel? Can they afford not to have DevRel?