Today our guest is Justin Bradford, Superintendent, of Prescott School District in WA state. We talk to Justin about how he has used school wide assemblies to shape the culture and climate with students from Pk-12th grade. His motto of “We get what we honor” has created some big positive changes with students and staff. Justin also gives some helpful tips on how to communicate and lead staff through effective implementation of a school wide initiative. Justin Bradford just finished his 32nd year in education. He started as an elementary teaching assistant in the Los Angeles Unified School District, then became a special education teacher, working primarily with students with emotional and behavioral disabilities and mental health challenges. Justin has taught general education classes and university classes, as well. He has worked in small, private schools and large, public schools in California and Washington and has also been a bus driver, a paraprofessional, a teacher, a dean, a behavior specialist, a special education director, a principal and a superintendent. Justin is currently the superintendent in Prescott, WA – a small, rural P-12 school in southeastern Washington, with about 250 students. He has a BA in Political Science, a specialist teaching certificate, a principal certificate and a Masters in Educational Leadership.