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Listen to Disney Characters Talk About Targeted Advertising

Listen to Disney Characters Talk About Targeted Advertising

FromCYBER


Listen to Disney Characters Talk About Targeted Advertising

FromCYBER

ratings:
Length:
34 minutes
Released:
Jul 6, 2022
Format:
Podcast episode

Description

You can’t scroll 1 inch on the internet these days without someone trying to sell you something. Facebook and Google rake in millions of dollars on advertising alone. When we talk about Ad Tech, those are the names that move through our mind. Not many people think about Disney. But they should.On today’s Cyber, Motherboard staff writer Joseph Cox comes on to talk about how Disney became a big player in the digital world of advertising. We begin with a set of surreal videos that use the Muppets and Star Wars to talk directly to advertisers. Want to hear Muppets extol the virtues of targeted advertising? Stick around.Stories discussed in this episode:Leaked Videos Show Disney Is the Biggest Ad Tech Giant You've Never Heard OfWe’re recording CYBER live on Twitch. Watch live during the week. Follow us there to get alerts when we go live. We take questions from the audience and yours might just end up on the show.Subscribe to CYBER on Apple Podcasts or wherever you listen to your podcasts. See acast.com/privacy for privacy and opt-out information.
Released:
Jul 6, 2022
Format:
Podcast episode

Titles in the series (100)

Hacking. Hackers. Disinformation campaigns. Encryption. The Cyber. This stuff gets complicated really fast, but Motherboard spends its time embedded in the infosec world so you don't have to. Host Ben Makuch talks every week to Motherboard reporters Lorenzo Franceschi-Bicchierai and Joseph Cox about the stories they're breaking and to the industry's most famous hackers and researchers about the biggest news in cybersecurity.