This week’s guest, Scott Keller, left his high-paying but not super satisfying career in insurance to run a bird blog full-time. Scott started BirdWatchingHQ.com as a side hustle back in 2016 and has since turned it into a full-time income with half a million monthly pageviews and more than 1 million monthly YouTube views. But like all businesses, it’s been an evolution to get to that point. Scott started out chasing high-ticket affiliate commissions but pivoted into creating one of the best bird watching resources online with multiple revenue streams. Tune in to The Side Hustle Show interview to hear: what’s driving traffic for Scott today the creative ways Scott has grown his email list to over 50,000 subs how you can borrow some of the same tactics for your business Full show notes