Last month I talked about the TBD framework for making career decisions, and as I teased at the end of that episode, I was evaluating a current opportunity for myself. Today, I’m going to walk you through my thought process using the TBD framework. First, a little review, because maybe you don’t listen to every single episode! Gasp! TBD stands for Tribe, Brand, and Domain. I learned about it because a friend shared this article on LinkedIn with me called "[[Tribe, Brand, Domain (TBD)–How to Think about Building Career]] (link) It is written by David Boyce. This strategy is effective in evaluating where you currently are in your career, and can also be used to evaluate a specific position. The tribe part refers to the people that you are working with. Who are you surrounded by. I had a job just after I graduated high school, and I did not like the people that I was around. The owner seemed super shady, I never trusted my paychecks. My coworkers were very negative and vulgar. I knew that I didn’t want to be around them long term. In this new position I am looking at currently, I thought, who will be there? Who are the people that I’ll work closely with. Thankfully, I’ve known this company for almost 6 years and I have had many interactions so I could feel reasonably confident that I would be surrounded by great people. In fact, if I had to identify the people that I would want to work with, several of them would already be employed at this company. You know that’s a good sign right? I know people who have left this company, and I have seen how there is still respect for them. They weren’t tossed to the wind when they left. Articles and videos by these people are still up, still promoted and still relevant. In thinking of the kind of people that I want to be around, these seems like my tribe. Honestly, the hardest part of being out on my own for the last two years is that I haven’t really had a tribe. Well, it’s just been very small! I’ve been very fortunate to work with great districts and great principals, but those have not been working side-by-side with people on the same things. And, I’ve been extremely fortunate to work with Dr. Courtney Orr on some specific projects the last few months as well. I realized that one thing that was lacking in my current solopreneur efforts was a tribe. I’m part of a coaching program, so I have some peers, but they’re all working on their own stuff, and I’ve really missed working collaboratively on specific projects. Brand The next piece is Brand. It’s not just name brand recognition. It is really about do they align with my own personal brand. In the article, David Boyce asks if you would be excited to talk about this company at holiday parties and over the weekend hanging out with your friends. Are you excited to say that you work for this company? Well, the exciting part for this company is that I have been consistently positive in talking about them for the last several years. I’ve referred many people to them for resources and support. Furthermore, I have also seen how this company works first hand. I worked with them when I was up in Fairbanks, Alaska. I know their value, their work ethic, and their contribution. All of those things align with my brand. In fact, when I was talking with someone about this the other day, I said, “I can’t think of a company more aligned with who I am that isn’t my own company!” Honestly, when I left the principalship two years ago, I was pretty certain that I wouldn’t work for anybody besides myself ever again. But then, I found this TBD framework, and thought about things a little more strategically. Part of this brand piece is what kind of impact it enables. As you probably know, I want to impact the lives of 100 Million kids in the next 10 years. That’s a big task. I want to make a bigger impact than I currently am making. Could I make a bigger impact with a company that is already making a big impact? I think so. Another part of my brand is that I want