24 min listen
The Real Story Behind The Viral Makeup All Over TikTok
FromICYMI
ratings:
Length:
30 minutes
Released:
May 28, 2022
Format:
Podcast episode
Description
Earlier this month, Bobbi Brown’s new foundation line blew up on TikTok thanks to some rather ungenerous videos from beauty influencers. In an effort to defend her new Jones Road line, Brown took to TikTok and filmed her own response, rocketing the drama into the TikTok mainstream. On today’s show, Madison and Rachelle dig through the drama to explain why this isn’t just a story about one makeup company, and what it reveals about the state of the influencer industry.
Podcast production by Daniel Schroeder.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Podcast production by Daniel Schroeder.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
May 28, 2022
Format:
Podcast episode
Titles in the series (100)
What’s Really “Up” With That TikTok Dance: Mya Johnson and Chris Cotter on the “Up” challenge—and what it’s like to see their moves go viral without them. by ICYMI