Negotiation is very important, and the first step of negotiation is to recognize the power differential in the negotiation? Who has more power, and how do use the power to your advantage?In this episode, I was joined by Rich Cohen, an American non-fiction writer, and a contributing editor at Vanity Fair and Rolling Stone came on to talk about his new book, The Adventures of Herbie Cohen: World's Greatest Negotiator!Rich tells the crazy stories about how his father, Herbie Cohen an American negotiation expert, realizes negotiating is a game, and how he enjoys playing it.Rich also talks about the technique that his father would use, and how he would find a way in the most unfavorable situation!Listen to this episode, and hopefully, you can apply some of the lessons in your negotiation, and even salary negotiation.Visit Notepd.com to read more idea lists, or sign up and create your own idea list!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotify Follow me on Social Media:YouTubeTwitterFacebook